Since 2017 we’ve been working with retailers, brands, manufacturers and suppliers to introduce clear guidance to improve safety and reduce the carbon impact of fixtures and furniture in commercial store interiors.

To accomplish this, we have assembled an extraordinary team of industry professionals possessing unique insights and extensive experience within the industry.

Our Team

Bill is the former Managing Director of the one of the UK’s largest retail fixture manufacturers and co-founder of the industry’s first independent retail design consultancy focused on sustainability. Bill has 30 years’ retail design and manufacturing experience.


Head of Environmental Design

Adam has 15 years international business management experience gained in Europe, Middle East and Asia. He spent 10 years designing display lighting systems for high street retailers including Boots, Next, M&S and Morrisons. He founded Design Conformity in 2017 to help manufacturers design more efficient products.



Mark has worked in the retail furniture industry for 40 years and is a master electrician. He’s a co-author of the dc Retail Design Guidance and dc standard and he also sits on the dc technical committee.


Head of Electrical

Rob has worked in the retail design industry for over 20 years and supports the dc Circular Design certification process.


Certification Lead

Our Technical Committee

Our team comprises leading experts in their respective fields, each of whom has contributed to the dc guidelines. As a dc member, you are able to benefit from a personalised consultation service from any of these industry professionals.

Lei is a display lighting specialist with over 10 years experience in creating dynamic lighting solutions. Lei is a members of the European Signage Council.


Display Lighting

Leigh is a specialist in eco design and resource efficiency with over 20 years experience who has lectured at Sheffield University and Nottingham Trent University.


Ecodesign and Resource Efficiency

Tim has worked with retail brands for over 20 years helping them to create meaningful customer engagement to drive sales and brand loyalty. He’s a retail consultant to several global consultancies and former lecturer at the Instituto Marangoni.


Customer Engagement

“My background is in radio where I’ve spent 38 years working successfully with audio content. More recently I’ve spent several years working with audio in retail environments. I’ve joined the team because there is a huge opportunity use audio content more effectively and sustainably in multiple environments.”