Digital products used in retail display equipment typical covers things like screens, projectors, analytics cameras and customer engagement technology. As with all design, establishing a strong clear digital brief is critical to success.
Always consider the following:
Typical Hardware types:
Before selecting the hardware there are several key areas to review:
In order to ensure that all client security protocols are maintained it is important to collaborate closely and integrate fully with the retailer and their IT department. IT specialists will need remote access to update, make changes and repair systems quickly.
On site monitoring of in-store screens can be a vital front line defence against malfunction and will require store staff engagement and training.
Digital hardware is a delivery mechanism for content and it’s the content that engages the customer, in the way products do within the display. Therefore, when starting a digital design it’s critical to establish what the content will be and how it will engage with the customer.
In order to maximise the efficiency of the different types of hardware it’s necessary to specify an integrated software platform or content management system (CMS). While there are a large variety of CMS’ on the market not all are open to third party integration and consideration should be given to ensure the system is scalable and future proof.
The CMS should be able to be hosted either on the existing corporate infrastructure or remotely by a third party both on sever or cloud based and have an open programming interface (API).
Omnichannel – the customers’ brand interaction should be seamless whether in-store, online, on the phone or through direct or indirect marketing.
The use of digital technologies for in-store experience gives designers the opportunity to ensure a particular fixture or the store interior in general is used to reach the widest possible audience and create multiple ways to engage with the brand.
Live video connections via the website.
For online customers, the opportunity to video-connect with sales staff, technicians and professionals in-store is an efficient and convenient option. Customers can have their questions answered, see product details and receive live consultation providing better use of the fixture or store. Additionally if a shopper has the opportunity to complete their transaction during a video connection, this also means that the sales staff has a chance to sell.